7 Business Quotes

Seven Business Quotes Burt Ropiha, Director, Aardvark Works We have all heard business quotes but in this article, I tackle the seven negative drivers holding us back from success. What is it about the human condition that compels us in business to either take action...

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Paying It Forward

This video from upworthy is a true feel good story. This story is about ex-wall street banker Mason Wartman, who turned into a pizza shop superhero by taking $1 donations to feed the homeless.     Mason Wartman abandoned his life on Wall Street to start a...

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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to...

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

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How to verify your Facebook page

If you want to know how to get verified on Facebook for either your private page or your business page read on. It quietly slipped under the radar like a stealth bomber and most of us did not even know, but then again it spoils the effect if you knew a stealth bomber...

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Video is growing quickly on Facebook

Did you know people went from watching 1 billion views each day to more than 8 billion on Facebook each day? That is one significant jump! If only my bank account would go up by as much! Check out the video below. [video width="1280" height="720"...

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Hey! I'm Burt Ropiha.

I am a digital marketing strategist who gets more calls and foot traffic to local businesses in New Plymouth, Taranaki