How to Set Up Instagram Bio for Business Correctly
? CHARACTER COUNT
You have 150 characters to use for your profile bio so you want to think through how you will make effective use of them.
You can post a clickable link in the bio section of your profile.
MY BUSINESS PROFILE
Let’s tear mine down as an example.
We Get ? LOCAL BUSINESSES ?
Clearly, you can see I am speaking to ‘Local Businesses’. Whom are you speaking to?
?Reg. Qualified Calls
This is a very specific aspect of our service…’Regular (often) qualified calls (pre-filtered calls).
? Web Enquiries
Internet enquiries from local business websites to their business (who doesn’t want more calls to the office?).
? Foot Traffic
Do my customers need more people through the doors of their shops?
? Reduced Marketing Costs
Digital marketing strategies are effective. See my 5 post series about DM here: http://bit.ly/2n8175C
? CONTACT TODAY?
This is called a CTA or call to action… In other words please do this thing i.e click a link, download a PDF etc.
A link to an article I wrote about DM (Digital Marketing) ==> HERE
HOW TO MAKE A BUSINESS PROFILE
Structure your profile similar to this:
– What you do
– How you can benefit your ideal avatar (customer)
– CTA (Call to action- Go to our special coupon or somewhere specific)
– Remember you only have 150 characters so make em’ all count!
? If you set up your profile correctly you are going to get better results?
? Remember that its one part of a very large digital marketing strategy for marketing your local business online?
? Please don’t overthink just execute the material taught and benefit from the lessons that I am teaching you.
NOW YOU KNOW HOW TO MAKE A BUSINESS PROFILE ON INSTAGRAM
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