Power up your Google Maps marketing strategy with keywords, meta descriptions, keyphrases for local SEO. Use this knowledge to make sure you’re not missing out on any opportunities to accelerate your growth in Taranaki!
When it comes to marketing your business, you need a well-rounded approach. One of the best aspects of Google Maps is that users are always looking for directions when they’re on their way somewhere new and unfamiliar, and often ready to book services or call a business immediately.
Google Maps marketing is one of the most user-friendly, accessible local marketing opportunities available. It helps your customers find you just by searching via Google or on any device! And if you want to succeed in this high-tech digital age and attract more business than ever before then it’s time for a new way of doing things that will help make sure all those potential customers know where they can go when they need what you sell.
Only three business get displayed
The top three businesses get significant sales opportunities
In Store Visitors
location location location
People can get driving directions to your business
You can interact directly with customer reviews
Make more money
Get direct sales from pages for consults, products or services
Grow the reach of your business geographically
Our Google maps service results exceed expectations, and our clients are delighted with getting on average a 20% lift of new weekly business enquiries in 6-12 weeks. In fact, up to five years later of serving clients are reporting a 75% lift of new business from our Google maps marketing packages.
Google My Business Benefits
- Build a clientele and increase sales by utilizing the hyper-local nature of mobile searches
- Nurture inbound traffic with content that is specific to their location and needs.
- Leverage proximity searches, like “best place to buy X near me” or “wedding dress shops near me,” to be found on Google Maps or garner leads from SERPs
- Offer an easy method for customers to find what they are looking for right away
- Increase conversion rates
- Compete with other companies in your area to capture more customers
- Get advantage of the information available on mobile devices
- Boost revenue and profits
- Boost your business with the power of location
- Get access to analytics that detail where customers are looking for what you offer
- Increase traffic to your site by targeting specific search phrases such as “best place to buy” or “wedding dresses near me”
- Generate more qualified leads using targeted marketing campaigns through GMB
the marketing value of google maps
Getting found online is essential
The Goal is to get in the top 3 Google Maps Results.
If it is a company’s goal to rank the Google Business listing higher than their competitors on Page 1 Maps search results, ranking in the 3 pack should be an ultimate priority.
The business listings for these keywords are typically displayed only three at once and show up first when performing General searches through Google; so this is your chance to outrank other businesses with similar offerings by optimizing page content specifically geared towards those audiences who will most likely look for you based upon what they typed into the search engine box.
Search engine results pages (SERPs) often display local map listings based on users’ location and keyword searches. For example, if a user searches for “SEO agency New Plymouth,” Google will render the following map-based SERP with geographically relevant information below.
If it is a company’s goal to rank the Google Business listing higher than their competitors on Page 1 Maps search results, ranking in the 3 pack should be an ultimate priority. The business listings for these keywords are typically displayed only three at once and show up first when performing General searches through Google; so this is your chance to outrank other businesses with similar offerings by optimizing page content specifically geared towards those audiences who will most likely look for you based upon what they typed into the keyword bar box.
Check out the following example. Be sure to expand your viewing window when viewing on mobile.
ongoing lead generation
Using Google’s post feature, you can generate targeted traffic to your business when ranking on page one. By marketing directly in front of those searching for products and services using this service, it will enable you to drive more qualified leads to your landing pages.
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Google Keyword Planner and Google My Business are two excellent tools for any business of all sizes to take full advantage of search engines' potential. Together we'll explore how you can use these powerful platforms in tandem to understand your target audience's needs better and make more informed decisions about your marketing strategy.