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๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐˜‚๐—ป๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ?

By Burt Ropiha
21 Aug, 2021
digital marketing during a pandemic
The Unexpected is inevitable. And when it happens, you need to adapt quickly and easily, even if the unexpected event is a Covid Lockdown.

Lockdowns can cripple your business for weeks or months at a time, even for the prepared.
We offer SEO services that will help your website rank higher in Google during this type of event so that customers can find you.

You’ll also receive an emergency plan with our services on handling covid lockdowns without being affected as much by them.

We can help ensure that your business doesn’t suffer from any downtime while still providing a valuable service or product for your customer.

You can Learn more from these important steps:

Communication Overhaul

As peopleโ€™s priorities and schedules change, you may need to rethink your communication strategy.

You can do this by changing the content of newsletters or blogs that are going out to customers post-COVID-19.

It would also be wise for any company in a similar situation as yours needs to take time getting acquainted with their new type of customer who is now more concerned about doubts, fears and questions related to COVID-19

Tailor-made Landing Pages
The website’s home page typically serves as the best landing spot for new visitors.

If it appears that your site has many purposes, then you should not expect much success with having single-purpose landing pages because end-users will be less inclined to navigate on their own and choose where they wish to go next.

Creating a great landing page can be tough but luckily there are tools to make it easy. Use your website CMS if you want, however, I recommend using one of the many Landing Page Tools available online where you will find templates for all types of pages (eCommerce sites, lead magnets, etc).

UX (user experience) Overhaul
A UX overhaul can require significant research, testing, content strategy and experience design. But, at the same time, making aesthetic adjustments alone will leave an experience disjointed with unaddressed challenges for aesthetics and user interactions.

So itโ€™s important to find a balance between both that gives you better results than either of them individually would have been able to do on their own.

Technical seo
Rather than simply passing on your SEOโ€™s top recommendations in an email, get a little more proactive with their suggestions.

Add a section for SEO recommendations to your weekly meetingโ€™s agenda, ask the SEO experts to make a robust business case for each of their suggestions and ensure they stay at the top of everyone’s priority list!

This won’t go unnoticed in these changes end up increasing visibility or site performance- both beneficial in terms of conversion rates.

Most businesses need a digital marketing lockdown contingency strategy to keep them in the game. The first step is making sure they can be found online and have an enticing user experience that will get people clicking through, but this is just one part of the equation-to win over customers once on site, it’s important for their needs to match up with what your company has available.

digital marketing during a pandemic
A lockdown is one of the most horrific things that can happen to a business, and it’s an event where having some digital marketing strategy becomes essential.

The Internet still works during a lockdown. As long as your company gets found and has an online service mechanism, you can minimise the impact of a crisis.

We understand the challenges businesses face when it comes to digital marketing.
Our SEO experts help you reach your target audience, whether they are inquisitive about a new product or service or need information about the company.

We have helped clients’ float’ in previous social crises by providing an emergency plan that included real-time messaging and other special communication tools.

We have more power and opportunity in our hands than any generation before us.
But with every great new idea or invention comes a change for the worse, one that will shake up industries as they try to adapt to this modern world.

The days of living on auto-pilot are over; if you want to succeed in today’s society, get digitally equipped and prepared for the unexpected in your business.

When you’re running a local business, your success depends on reaching people in your area, even during unexpected global catastrophes.

Our SEO services team is ready with expert strategies and solutions for all kinds of related severe eventsโ€”from lockdowns, economic downturns and fierce competition.

We know how to make sure that even when no one can go out or do anything at all, they still can access your products and services! So get more sales opportunities for your businessโ€”and less stress about unpredictable events.

Aardvark works have successfully built multiple 6 and 7 figure SEO strategies for local businesses and increased their organic traffic by 50% over eight months, an outstanding accomplishment!

๐˜ผ๐™‰ ๐˜ผ๐˜พ๐™๐™„๐™‘๐™€ ๐™’๐™€๐˜ฝ๐™Ž๐™„๐™๐™€, ๐˜ฝ๐™๐™…๐˜พ๐™๐™„๐˜พ๐™†๐™€๐™๐™Ž

I once had a website, but it was more a fancy online digital business card.

I knew the importance of SEO, which helped me rank on page 1 for all my significant keywords and got me to number one locally! My only problem?

I couldn’t get people interested enough to book calls.

I had a significant turning point about what the perfect website needed to be.

A lead generation mechanism with digital marketing tools working 24 seven on my behalf.

๐™ˆ๐˜ผ๐™†๐™„๐™‰๐™‚ ๐˜ผ ๐™-๐™๐™๐™๐™‰

I decided to get more serious about taking steps towards bigger goals that would help me succeed in this industry.

So it was only natural for me to start looking into how other businesses handled their own success stories!

What was my motivation behind this new shift?

I didn’t want my business to consume 24 hours daily, pouring all my time and energy into it for absolutely no financial return.

Now that you know the reason why let me tell you more about myself!

I am one-of-a-kind in terms of what I do locally – with a skill set focused on getting clients in front of interested clients.

It’s fascinating work that requires both technical expertise as well as patience, but once your company starts seeing results?

The feeling is incredible!

So if there ever comes the point when your Taranaki needs an extra hand or two (or three!), give me a call so we can get started right away.

Imagine how much more money you could be making if your website could always promote your products or services 24/7.

Unfortunately, many businesses don’t make this possible because they can’t keep up with the competition. Internet users switch from one site to another at an alarming rate of speed!

Google searchers are often looking for additional information before taking any next steps, unsure of what action would work best for them.

๐˜ผ๐™๐™€ ๐™”๐™Š๐™ ๐™๐™€๐˜ผ๐™‡๐™‡๐™” ๐™‹๐™๐™€๐™‹๐˜ผ๐™๐™€๐˜ฟ?

You’re bleeding out on chances to prepare for unforeseen eventualities. As a result, the first step is to build an online system so your clients may contact you when unforeseen circumstances arise. Waiting around for something to happen is ineffective! When different situations, such as lockdowns or natural disasters, emerge, you’ll also need assistance deciding what new service or product is best.

During a crisis or a lockdown, you may need assistance if you don’t have an online method to connect with your clients. It’s just an attractive business card with a shiny website that doesn’t bring in business. We may be able to assist you in discovering new ways of serving individuals and reaching your perfect demographic.

Surprise disruptions can provide you with compelling reasons to prepare, even if preparing for emergencies is complicated and difficult. If your organization has experienced difficulties or isn’t prepared for the next disruptive event.