FROM INVISIBLE TO IRRESISTIBLE

How a Local Kiwi Business Turned Google Visibility Into $20k+ of Booked Jobs in 6 Months

Air Pro- Getting On the HVAC Market Leaderboard

Chase, founder of AirPro, was clear: he didn’t want to be famous, just found.

As a newly launched business, AirPro had no digital footprint. No local search visibility. No credible online presence. Just one Google Site built by a relative—and even that wasn’t showing up for relevant search terms.

The consequence? He was missing the entire segment of customers who didn’t already know him.

The business had solid word-of-mouth traction and a few builder contracts, but those alone wouldn’t be enough to scale. Chase’s best jobs—the high-ticket residential heat pump installs for everyday working families—were going to competitors simply because AirPro wasn’t showing up online.

The STRATEGY

Great Work, Zero Visibility

We built a performance-first local SEO system to:

Make AirPro discoverable for high-intent local search terms

Target premium residential HVAC buyers, not tire-kickers

Generate measurable phone calls and leads — fast

Phase 1: Google Business Profile Overhaul

Fully optimised GBP with accurate categories, service areas, products, and keyword-rich copy

Weekly keyword-informed content posts

Ongoing Q&A management to inject SEO-rich buyer info

Phase 2: Minimalist SEO Website Build

Custom 3-page site aligned with GBP structure

Core pages: Home (with social proof + conversion triggers), Services (keyword-specific), Contact (Google Maps + CTA stack)

Built for speed, mobile, and search intent

Phase 3: Local SEO Engine

Focused on 3 core keyword verticals to start: “heat pump installation”, “air conditioning Taranaki”, “HVAC servicing”

On-site and GBP content aligned to trigger Google Map Pack inclusion

THE CHALLENGE

Real Reputation. Missing Online.

Air Pro had a review. The word-of-mouth. The vans on the road.

However, when locals searched for “HVAC New Plymouth” or “heat pump installer,” they weren’t showing up in the top 3 results. Sometimes not even on the map.

They didn’t need more ads. They needed to show up when buyers were already searching — ready to book.

OUR APPROACH

Google Business Optimisation. No BS. Just Bookings.

We focused on local signals that Google rewards — not fluff.

Here’s what we did:

Keyword Mapping

• “HVAC New Plymouth”
• “heat pump installer”
• “air conditioning installer”

Listing Overhaul

• Fixed categories, service areas, phone structure
• Added click-triggering content + new photos
• Title cleanup + review strategy

Visibility Tracking

• Monitored rankings across mobile + desktop views
• Weekly reports + screenshots to prove the shift

Conversion Framework

• Set up call tracking + Google reporting
• Ensured clicks = calls = cash

The Results

Rank Gains. Real Calls.

Air Pro went from sporadic appearance to top 3 for every money keyword, including:

• HVAC installer New Plymouth: #1
• Heat pump installers: #3
• Air conditioning New Plymouth: #1
• HVAC contractor New Plymouth: #2
• HVAC New Plymouth: rose from off-map to top 3
• Air Pro brand search: fully built-out Google panel

Tracked Calls:

• Feb 2025: 16 calls
• Mar 2025: 18 calls
• Mar (late): 20+ calls
• [Your Phone Screenshot Here]

Review Growth:

• Review count jumped from 9 to 13 — all 5-star, all visible on profile

Visual Relevance:

• Photos updated to match search terms (Google reward = relevance)

Current date: Wednesday, July 23, 2025, 2:15 PM NZST

The Real Impact

Now They Don’t Have to Chase Work — Work Finds Them

HVAC isn’t just about installs — it’s trust.
And trust shows up when your name is the first one clients see and feel good about clicking.

No ads. No funnels. Just a Google Business profile that works like a silent salesman — every day.

Key Takeaways

Want the phone to ring without more effort?

→ Let’s build your name into a lead magnet.