AirPro – Winning Local HVAC Leads in Taranaki

Client: AirPro Heating & Cooling
Location: Taranaki, NZ
Industry: HVAC Installation and Servicing
Start Date: August 2024

The Problem

Chase runs AirPro. He didn’t want to be famous. He wanted to be found.

He launched the business with zero online presence. No website. No rankings. No trust from Google. His Google Site didn’t even appear for basic search terms.

That meant one thing. No one knew where he could find him. Only people who already knew him were calling.

AirPro had builder referrals and word of mouth. But the jobs he wanted—high-ticket heat pump installs for homeowners—were going to competitors.

“There’s good money in this work. But if they can’t find me, I miss out.”

The Strategy

We built a system to rank fast and drive local calls.

Step 1: Fix the foundation

• Rebuilt his Google Business Profile
• Added accurate categories, service areas, and keyword copy
• Posted weekly updates to trigger local rankings

Step 2: Launch a high-converting website

• Built a 3-page site in under two weeks
• Pages: Home, Services, Contact
• Every section is built for mobile and conversion

Step 3: Build ranking power

• Focused on 3 buyer keywords: heat pump installation, air conditioning Taranaki, HVAC servicing
• Aligned GBP content and site content to match search intent

The Results

Call Volume from Google Business Profile (Feb–Jul 2025)

• Total calls: 31
• Best month: May (8 calls)
• Steady monthly range: 3 to 6 calls

Keyword Rankings (Google Map Pack)

• Top 3 for:
  • “AC specialist New Plymouth”
  • “air conditioning specialist New Plymouth”
  • “a/c repairs New Plymouth”
  • “heat pump install Bell Block”

Revenue Estimate from Calls (Feb–Jul)

• Conversion rate: 60%
• Avg. job: $1,000
• Projected total: $18,000–$22,000

Before vs After

What Chase Said

“You care about the money I make, not traffic. Bloody good effort.”

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