Boost Your Google Business Profile: The 7-Position Jump Strategy

You’re here because you’re ready to quickly elevate your Google Business Profile.

This powerful strategy has helped service-based businesses jump up to 7 positions on Google within days.

We’re sharing the exact framework to help you boost visibility, attract clients, and drive results.

By Burt Ropiha | on Nov 16, 2024

Detailed Google Business Profile Optimisation Guide

1. Basic Information Setup

Ensure your business name is precise and consistent across all platforms.
Provide an accurate, verified address.
Use a local phone number.
Include your website URL.
Set reliable business hours, including holiday and special hours.

2. Category Selection

Choose the most relevant primary category.
Add additional categories if they apply to your services.
Be as specific as possible (e.g., “Italian Restaurant” rather than just “Restaurant”).

3. Business Description

Write a compelling 750-character description.
Include relevant keywords naturally.
Highlight your unique selling points and core services.
Mention your location and areas served.

4. Photos and Videos

Upload a high-quality logo.
Add an appealing cover photo.
Include interior and exterior shots of your business.
Share photos of your team, products, and services in action.
Add videos showcasing your business (if available).

5. Products and Services

List your main products or services.
Include descriptions, prices (if applicable), and photos.
Use relevant keywords in product or service descriptions.

6. Posts

Create regular posts (at least weekly) featuring offers, events, or news.
Include eye-catching images with each post.
Use strong calls to action in posts.
Incorporate relevant keywords naturally.

7. Reviews

Encourage customers to leave reviews.
Respond promptly to all reviews—both positive and negative.
Use keywords in your responses when appropriate.

8. Questions & Answers

Monitor and answer all customer questions quickly.
Create FAQs to address common queries.
Use keywords in both questions and answers.

9. Attributes

Select all relevant attributes that describe your business features.
Update attributes regularly as your business evolves.

10. Booking/Appointment Link

Add a booking link, if applicable, so that customers can book services directly.

11. Messaging

Enable messaging for direct communication with customers.
Set up automated responses for when you’re unavailable.

12. Local Justifications

Optimise your website and online presence to earn justifications like “Website mentions [keyword]” or “Their menu includes [item].”

Strategy for Winning Client Reviews

1. Provide Exceptional Service

Focus on delivering outstanding customer experiences.
Train staff to consistently exceed customer expectations.

2. Ask at the Right Time

Request reviews when customers are most satisfied (e.g., after a positive interaction or successful service).
Follow up with customers for review requests a few days after service.

3. Make It Easy

Send direct links to your Google Business Profile review page.
Provide step-by-step instructions on how to leave a review.

4. Use Multiple Channels

Request reviews through email, SMS, in person, or on receipts.
Incorporate review requests into your social media strategy.

5. Incentivise Your Team

Create a staff incentive program for collecting reviews.
Recognise and reward employees who are positively mentioned in reviews.

6. Respond to All Reviews

Thank reviewers for positive feedback.
Address negative reviews professionally and offer solutions.

7. Leverage Technology

Use review management software to streamline the process.
Set up automated review requests based on customer interactions.

8. Showcase Existing Reviews

Display positive reviews on your website and social media.
Share testimonials in your marketing materials.

9. Educate Customers on the Impact of Reviews

Explain how reviews help your business and other customers.
Emphasise the value of honest, detailed feedback.

10. Follow Up on Feedback

Implement changes based on customer suggestions.
Inform reviewers when their concerns have been addressed.

11. Create a Review-Centric Culture

Make collecting reviews a core part of your business strategy.
Regularly discuss the importance of reviews in team meetings.

12. Timing is Key

Set up a system to request reviews at optimal times (e.g., after repeat purchases or long-term client relationships).

Conclusion

Implementing these proven strategies will boost your Google Business Profile’s visibility and attract more clients. Consistency, ongoing optimisation and tracking & analysis are essential to maintaining and climbing search results positions.

Ready to get started?

Request a consultation for personalised Google Business Profile optimisation.